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video content marketing

4 Tips for Success in Video Content Marketing

Post #4 of 4 in the series: Visual Content Marketing

rise of video

In post #2 of this series, we discussed how video content marketing is the next big marketing strategy. According a report from Cisco, by 2018 IP video traffic will account for 79% of all consumer internet traffic globally. Internet users will spend 88% more time on a website with video. Consumers are 144% more likely to purchase a product after seeing a video about it. It’s clear by these statistics that video will soon be our main source for sharing information.

If your company has no experience in video-making, you may be at a loss for how to get started.  Although slightly daunting, the principles of video content marketing align similarly to the principles of content marketing. We are here to help you succeed in this new initiative with these tips.

Show Who You Are (Literally)

There are several ways to show who you are in video format. Do you have a product that you can talk about or demonstrate on camera? This is a great way to show your consumers a different aspect of your product that they may not have known about otherwise. Another way to show who you are is to do a video Q&A with staff members. Share aspects of your company or brand that consumers wouldn’t know by just looking at your website.

Be Short and Sweet

With video content, it’s important to keep length in mind. Like written content, you want to avoid your readers (or viewers) from disengaging.  The easiest way to do this is to keep your videos short and interactive. However, you never want to sacrifice quality for length. Make sure that your videos are informative and beneficial to your viewers, but also entertaining to watch.

Practice Makes Perfect

If you are trying out video content marketing for the first time, you are bound to make a few mistakes. Say you forget to make your video viewable on all platforms? Easy fix. Correct the error and move on. Say you work hard on a fantastic video, but it doesn’t get the response you were hoping for. Figure out what works and what doesn’t for your brand and go from there.

Share, Share, Share

An amazing video means nothing unless it’s shared. And then shared again. Promote the video on all social media platforms and hopefully your clients and customers will do the same. In addition, share user generated content. This, in return, will bring viewers back to your videos.

If you are looking for more information or tips on how to successfully use video as a form of content marketing, then contact Kona Company today.