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SEO: Subtle Changes To Google Title Tag Length

Much of the dust has settled now since Google’s Hummingbird algorithm was officially revealed last September.  If you aren’t familiar with Google’s Hummingbird, the basic premise is a re-designed search algorithm that uses semantic search to increase the accuracy of…

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SEM: Google AdWords Extensions

Google AdWords Extensions, A Personal Experience and How Extensions Can Help Your Business Let’s review Google’s Site Extensions for AdWords, both from a personal perspective as well as quality score perspective. Last week my car started spilling gasoline in a…

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Social Media: Which Social Media Platforms Should You Focus On?

We are constantly being bombarded with new social media platforms that pop up or become the new “shiny toy”.  It becomes hard to remember them all as we consider the big networks (Facebook, Twitter, YouTube, etc) and the newer networks that are becoming more mainstream (Pinterest, Instagram etc), as well as the buzz-worthy platforms like SnapChat, Secret, SocialPop and more.

When starting a new business, rebranding, or building a strategy for an existing company, which social platforms should be part of the mix?  Below I will outline the top 4 social media platforms that any company should use.

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