As an industry leader, the innovative work of HelloWorld provides a unique combination of native technology and marketing strategy to create strong, cross-platform campaigns for national brands. In early 2014, HelloWorld approached Kona Company about improving their SEO strategy. After…
Like technology, web design is evolving. First, it was popular to ‘wow’ visitors with eye-catching graphics, vivid colors and striking animation. Following the ‘wow’ era, was the skeuomorphic trend. Skeuomorphism is a style of design in which items on a…
During the Spring of 2014, Rich Johnson, CEO of Chicago-based philanthropic organization, Spark Ventures, approached Kona Company about designing and building a new website and digital strategy. Spark’s website was very traditional and was not mobile-friendly. Their SEO and SEM…
Web Analytics remains a core component of a Digital Strategy by allowing marketers to connect the dots and understand their website performance. We use Google Analytics daily to measure website and marketing campaign effectiveness. Google Analytics provides the digital marketer…
In recent years, the term ‘responsive design’ has become mainstream, referring to web design that responds to a screen size and displays accordingly. We know that it is important for a website to be responsive—especially today as the world becomes…
In the fall of 2014, the owner of the Chicago-based yoga studio, Yoga Now, approached Kona Company regarding a new website. The existing website was out of date, not well optimized and not mobile friendly. Kona Company got to work…
‘Inside AdWords’, Google’s official blog for news, tips and information about AdWords, is a useful resource that can be utilized by beginners as well as seasoned professionals. Additionally, powered by Google Translate software, the blog can be translated into over…
It has hardly been a week since the 21st annual Los Angeles Film Festival (LAFF), presented by Film Independent, returned to downtown LA and we are still reeling from what a success it was. The nine day festival, June 10…
Google Analytics recently released a number of updates to continue to improve and expand the capabilities of its tracking tools. Through innovative partnerships with industry leaders in the areas of TV attribution, IT data management and Public Relations, Google Analytics continue…
Moving into the Digital Marketing sphere, especially as a new start-up entrepreneur, can seem daunting at first. Even as the world becomes increasingly digital and mobile devices reign supreme, one has to be strategic to get off the ground, stand…