With over 1.4 billion global users and 900 million daily users, Facebook provides the largest network for advertisers to connect with a targeted audience. Although many business-to-business marketers think of LinkedIn first, when considering digital media buying, Facebook has a…
F8 Facebook’s annual F8 conference always features new product and feature announcements, as well as a glimpse into the evolution of the largest social platform in the world. In its 9th year, the event kicked off with a keynote presentation…
The long awaited analytics update is finally here, after much anticipation. While rebranding Google Premium and Tag Manager, Google has made updates by including additional features and creating the Google Analytics 360 Suite. While no drastic changes were made with…
For online consumers today, time and efficiency are critical when it comes to results. Most people are focused on how quickly they can receive results, and exact results at that. With digital media constantly evolving, and the demands of consumers…
As we head into the new year, many marketers are in planning mode, identifying top ways to drive more sales and customer engagement in 2016. Digital marketing is becoming an even larger part of the overall marketing mix as we…
If you are a digital media professional and missed this year's Social Media Week Chicago you missed out on insightful presentations focused on social media and digital marketing concepts. While the handful of sessions I sat in had great ideas…
Most entrepreneurs wear multiple hats when launching a new business. There are sales and marketing issues, hiring and employee concerns, as well as all the work that goes into logistics and administration of a new business (not to mention taking…
As an industry leader, the innovative work of HelloWorld provides a unique combination of native technology and marketing strategy to create strong, cross-platform campaigns for national brands. In early 2014, HelloWorld approached Kona Company about improving their SEO strategy. After…
Like technology, web design is evolving. First, it was popular to ‘wow’ visitors with eye-catching graphics, vivid colors and striking animation. Following the ‘wow’ era, was the skeuomorphic trend. Skeuomorphism is a style of design in which items on a…
During the Spring of 2014, Rich Johnson, CEO of Chicago-based philanthropic organization, Spark Ventures, approached Kona Company about designing and building a new website and digital strategy. Spark’s website was very traditional and was not mobile-friendly. Their SEO and SEM…