Post #2 of 3 in the series: The Importance of Blogging As discussed in 3 Benefits of Blogging Every Business Should Know, blogging can be an effective and easy way to promote your business. In part two, of a 3…
We’d all like to rank #1 when potential customers use a search engine to find our products or services, but are we doing everything possible to achieve this? Basic search engine optimization recommendations will suggest using your keyword phrase as a…
Post #3 of 4 in the series: Visual Content Marketing Although content marketing has been a large part of the digital strategy mix for years, this pathway to greater presence is often underutilized in favor of more traditional forms of…
"Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings." ~ Rand Fishkin, CEO/Co-Founder, Moz Social…
Last year’s Google Hummingbird update sought to change the way users interacted with the search engine by focusing more on providing answers to questions than matching keywords. The Pigeon Update, released on July 24th, has a smaller scope but still…
With Digital Marketing, the advantage over traditional marketing is that user behaviors can be tracked or evaluated in real time. There are a number of Key Performance Indicators (KPIs) that can allow for effective goal and campaign measurement. Typical Key…
A 3-Part Series on SEM I’ll be writing a series of blog posts explaining how fishing is a great analogy for understanding SEM (Search Engine Marketing). Some of the areas I will cover in this series include setting up a…
Much of the dust has settled now since Google’s Hummingbird algorithm was officially revealed last September. If you aren’t familiar with Google’s Hummingbird, the basic premise is a re-designed search algorithm that uses semantic search to increase the accuracy of…
How to Track Your Marketing Campaigns Using UTM Parameters in Google Analytics In an earlier post I discussed the importance of using UTM parameters to track marketing campaigns in Google Analytics. The key findings were that the failure to tag…
Knowing how effective your online marketing campaigns are is a key requirement of any web analytics tool. With Google Analytics, unless you append campaign tracking parameters (UTM tags) on your destination page URLs, your Google Analytics reports will not contain…