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Client Spotlight: HelloWorld
As an industry leader, the innovative work of HelloWorld provides a unique combination of native technology and marketing strategy to create strong, cross-platform campaigns for national brands.
In early 2014, HelloWorld approached Kona Company about improving their SEO strategy. After initial success with SEO, Kona Company and HelloWorld expanded their partnership to include a well-rounded digital strategy, including Paid Search, Remarketing and Social Media Marketing strategy. As Jen Todd Gray, SVP of Marketing and Creative Services at HelloWorld, noted, “along with a major rebranding initiative, we’ve really ramped up our Content Marketing initiatives over the last two years — posting blogs, eBooks, whitepapers, webinars, and bylines to our site — all designed to educate clients and prospects on industry updates and provide general thought leadership. With Kona Company’s help, we are able to drive more eyes to our exclusive content, which ultimately influences leads to our business.”
While driving consumer demand and growth, HelloWorld has experienced great success with clients ranging from Microsoft to Coca Cola, to the National Hockey League (NHL). The key to HelloWorld’s platform is to provide a unique synergy of promotions, loyalty and mobile messaging to activate, grow and maintain strong connections with consumers. By creating seamless interactions across channels, HelloWorld acts as both a technology and marketing solutions partner.
The nature of the relationship between HelloWorld and Kona Company is a true partnership. From regularly engaging in meetings and calls to discuss strategy, together we test different channels and optimize results. Through the use of content marketing, search, outbound and inbound techniques, Kona Company uses both organic and paid strategy to deliver conversions for HelloWorld. “Kona couldn’t ask for a better partner than HelloWorld. Together, we brainstorm ideas and test channels to execute the best possible digital marketing campaigns. The marketing team at HelloWorld truly “gets” digital and has a true commitment to search, content and social. Our commitment to them is to continue the positive momentum and drive even more value,” says Kona Company Founder Kelly Cutler.
To learn more about HelloWorld, visit their homepage. To follow along with their blog, visit it here.
For more information on how Kona Company can help transform your business using technology and digital strategy, please contact us today.