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6 Steps To Creating Inbound Digital Campaigns

6 steps to creating inbound digital campaigns

Inbound Marketing  is the practice of drawing prospective customers to products and services using digital marketing techniques such as search engine optimization, social media marketing and content marketing.  Creating an inbound digital marketing campaign can seem like a daunting process.…

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The Power Of Influence Marketing

The Power of Influence Marketing

Content Creators are a dime dozen these days with the ever-growing power of social media and the easily accessed [and free] platforms to create video.  I had the privilege of attending Social Media Week in Chicago last month and the…

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4 Reasons To Use Facebook For B2B Marketing

4 Reasons to use Facebook for B2B Marketing

With over 1.4 billion global users and 900 million daily users, Facebook provides the largest network for advertisers to connect with a targeted audience.  Although many business-to-business marketers think of LinkedIn first, when considering digital media buying, Facebook has a…

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Instagram: New Look, New Tools

Instagram: New Look, New Tools

Today Instagram announced a new and improved look. This update includes an updated logo and app design, as well as updated logos for other apps used to edit for Instagram, Layout, Boomerang and Hyperlapse.  The new look offers a cleaner,…

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Facebook F8 And Instant Articles

Facebook F8 and Instant Articles

F8 Facebook’s annual F8 conference always features new product and feature announcements, as well as a glimpse into the evolution of the largest social platform in the world.  In its 9th year, the event kicked off with a keynote presentation…

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Marketing In A Digital World: Mobile

Marketing in a digital world: Mobile

For online consumers today, time and efficiency are critical when it comes to results.  Most people are focused on how quickly they can receive results, and exact results at that. With digital media constantly evolving, and the demands of consumers…

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