Most people consider the professional social network, LinkedIn, as a destination for job searching and recruiting. While it is a fact that LinkedIn is an important source for managing a resume, networking and job searching, it also represents a strong…
Inbound Marketing is the practice of drawing prospective customers to products and services using digital marketing techniques such as search engine optimization, social media marketing and content marketing. Creating an inbound digital marketing campaign can seem like a daunting process.…
It’s safe to say that mobile is part of the new wave in marketing, and as technology is ever changing so is mobile marketing. It is clear to see why mobile marketing has become mainstream over the past 10 years,…
Looking for ways to stand out from the crowd? 3 Digital Marketing Secrets for 2017 It’s hard to believe that 2016 is coming to a close. In my final post for the year, I decided to share some interesting tactics…
Content Creators are a dime dozen these days with the ever-growing power of social media and the easily accessed [and free] platforms to create video. I had the privilege of attending Social Media Week in Chicago last month and the…
With over 1.4 billion global users and 900 million daily users, Facebook provides the largest network for advertisers to connect with a targeted audience. Although many business-to-business marketers think of LinkedIn first, when considering digital media buying, Facebook has a…
As our festival season comes to a close and we hold onto the last bit of summer let’s look at the many ways mobile apps added organization, creativity and convenience to film festivals. One of the many exciting projects Kona…
Today Instagram announced a new and improved look. This update includes an updated logo and app design, as well as updated logos for other apps used to edit for Instagram, Layout, Boomerang and Hyperlapse. The new look offers a cleaner,…
F8 Facebook’s annual F8 conference always features new product and feature announcements, as well as a glimpse into the evolution of the largest social platform in the world. In its 9th year, the event kicked off with a keynote presentation…
The long awaited analytics update is finally here, after much anticipation. While rebranding Google Premium and Tag Manager, Google has made updates by including additional features and creating the Google Analytics 360 Suite. While no drastic changes were made with…