My New Year’s resolution for 2016 is simple: be more productive. I define productivity as engaging in the types of activities that enhance my life in an efficient and effective way. One problem with gauging productivity, like many things in…
When it comes to content marketing it’s not just the content that should be the focus of your brand’s strategy, but also the context of platform. Not every method of content works with all platforms and not all content keeps…
As we head into the new year, many marketers are in planning mode, identifying top ways to drive more sales and customer engagement in 2016. Digital marketing is becoming an even larger part of the overall marketing mix as we…
If you are a digital media professional and missed this year's Social Media Week Chicago you missed out on insightful presentations focused on social media and digital marketing concepts. While the handful of sessions I sat in had great ideas…
Most entrepreneurs wear multiple hats when launching a new business. There are sales and marketing issues, hiring and employee concerns, as well as all the work that goes into logistics and administration of a new business (not to mention taking…
As an industry leader, the innovative work of HelloWorld provides a unique combination of native technology and marketing strategy to create strong, cross-platform campaigns for national brands. In early 2014, HelloWorld approached Kona Company about improving their SEO strategy. After…
For the first time ever, Mobile is set to surpass print in US Media ad spend. The implications of this trend of the near future are huge, and the necessity to keep up has marketers around the world evaluating and…
Like technology, web design is evolving. First, it was popular to ‘wow’ visitors with eye-catching graphics, vivid colors and striking animation. Following the ‘wow’ era, was the skeuomorphic trend. Skeuomorphism is a style of design in which items on a…
During the Spring of 2014, Rich Johnson, CEO of Chicago-based philanthropic organization, Spark Ventures, approached Kona Company about designing and building a new website and digital strategy. Spark’s website was very traditional and was not mobile-friendly. Their SEO and SEM…
