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DIGITAL STRATEGY

Digital Strategy requires a roadmap for success. Our team will take you through the necessary steps to define your company’s goals, objectives, strategic vision and tactics.  We will develop a strategic plan that clearly outlines the strategy and defines measurable goals and outcomes. Kona Company will move your website and digital marketing in line with your business goals, with staggering results.

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SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.  At Kona Company, we utilize cutting edge technology to offer optimized campaigns.  From keyword research to landing page testing, our full service approach to SEM delivers results.

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SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is the process of enhancing the visibility of a website on search engine results pages, resulting in higher organic or natural listings.  This provides increased website traffic, leading to more conversions and sales.  Our team of experts will review the website to identify and deliver the proper strategy to increase our clients’ natural visibility on search engines.

Man Sitting In Front Of Computer Reviewing SEO Audit

WEBSITE DESIGN AND DEVELOPMENT

Website Design and Development is a critical part of the digital strategy.  Gone are the days where a website can sit untouched for months or years at a time.  The new world of digital marketing includes a website that is constantly being updated and enhanced.  Our talented designers and developers can help leverage cutting edge technology to take your look and feel and applications into the future.

Computer Desktop on The Kindness Connection website

MOBILE DEVELOPMENT

Mobile is a vital component to any digital strategy. With 58% of American adults owning smartphones and 42% owning tablets, mobile is no longer a new trend, it is the trend.  As these percentages continue to grow exponentially, having a mobile presence allows you to reach and engage your audience on multiple platforms and devices.

Individual utilizing mobile development on personal mobile device

EMAIL MARKETING

Email Marketing is an important part of the digital marketing mix.  When it comes to email marketing there are several critical components that lead to success.  Our team has experience using several different tools and can assess, clean, segment and build your in-house list.  We are also focused on delivering customer acquisition through email marketing.  Let us help kick start your email campaign.

Digital consultant working with client on implementing email marketing

SOCIAL MEDIA MARKETING

Social Media Marketing can include an overall strategy for posting, management, listening / monitoring, engagement and advertising and promoting.  With all the different social channels available, every business needs a solid strategy.  From Facebook to Instagram, LinkedIn to Pinterest, marketers can depend on Kona Company to develop and execute their social strategy.

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WEB ANALYTICS

Web Analytics is how we connect the dots.  Using measurement and reporting allows marketers to make smart decisions about their future efforts.  Our team has vast expertise with many different web analytics tools including Google Analytics, Omniture, Core Metrics, Web Trends and more.  Having the data is just the start.  Our job is to use that data to tell a story.

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