We’d all like to rank #1 when potential customers use a search engine to find our products or services, but are we doing everything possible to achieve this? Basic search engine optimization recommendations will suggest using your keyword phrase as a…
Post #3 of 4 in the series: Visual Content Marketing Although content marketing has been a large part of the digital strategy mix for years, this pathway to greater presence is often underutilized in favor of more traditional forms of…
"Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings." ~ Rand Fishkin, CEO/Co-Founder, Moz Social…
Last year’s Google Hummingbird update sought to change the way users interacted with the search engine by focusing more on providing answers to questions than matching keywords. The Pigeon Update, released on July 24th, has a smaller scope but still…
Listening is one of the most underrated skills in marketing. Oftentimes it is the passive action of listening followed by a strategic response that will truly satisfy customers’ needs. With social media, you have the opportunity to tap into a…
Blog Post – Part 2 of 3 In Part 1 of this series, we talked about the three "T's" of writing a social media plan. In the second installment of the series we will review the demographics and benefits of…
Much of the dust has settled now since Google’s Hummingbird algorithm was officially revealed last September. If you aren’t familiar with Google’s Hummingbird, the basic premise is a re-designed search algorithm that uses semantic search to increase the accuracy of…
We are constantly being bombarded with new social media platforms that pop up or become the new “shiny toy”. It becomes hard to remember them all as we consider the big networks (Facebook, Twitter, YouTube, etc) and the newer networks that are becoming more mainstream (Pinterest, Instagram etc), as well as the buzz-worthy platforms like SnapChat, Secret, SocialPop and more.
When starting a new business, rebranding, or building a strategy for an existing company, which social platforms should be part of the mix? Below I will outline the top 4 social media platforms that any company should use.