With the world of marketing constantly changing, one thing is for certain, a knowledge of consumer behavior is crucial. This behavior can be hard to predict, as new technological advances that shape consumer behavior are released daily. 2015 will be…
Post #3 of 4 in the series: Visual Content Marketing Although content marketing has been a large part of the digital strategy mix for years, this pathway to greater presence is often underutilized in favor of more traditional forms of…
Having your Social Media audience engage with your brand is the primary goal of any company, however if it is not planned and executed correctly, even the most engaging campaigns could fall short of the mark. The most willing audience…
Big Changes Afoot at Google+ (Google Plus) Vic Gundotra, head of Google Plus’s social efforts, has left the company. His departure has stirred much speculation as to the future of the social network. “Today I’m announcing my departure from Google…
Blog Post – Part 2 of 3 In Part 1 of this series, we talked about the three "T's" of writing a social media plan. In the second installment of the series we will review the demographics and benefits of…
Everybody has had a frustrating experience when interacting with a website. Whether it is a new site or an older site, we expect that a site we visit will be fast, have search options and be easily accessible, no matter…